Deliver the right message,
to the right person, at the right time.


With Email Radar you can data mine client and prospect information and then quickly and easily respond with unique messaging to select groups based on criteria you determine. Email Radar not only provides the ability to segment and create groups based on specific, predetermined criteria, it introduces the concept of Dynamic Groups. A Dynamic Group updates each group before a message is sent. When a prospect becomes a client in your database, that new client is transferred to your preset client group automatically, making business email marketing consistently on target.

Here are some examples how you might use the power of Email Radar to data mine and market to your clients and prospects:

  • You can select the Title constraint and choose "CEO", all members who have CEO as their assigned title in the database at the time an Email Radar is sent will receive it.
  • Using the built in "Reduction Query", if you select the Title constraint and choose "CEO" and also choose the Zip Code constraint and choose "27607", the results will contain ONLY CEOs in the 27607 zip code.
  • However using the built in "Inclusion Query", if you select the Title constraint and choose "CEO" and also choose the Zip Code constraint and choose "27607", the results will contain ALL CEOs and EVERYONE in the 27607 zip code.
  • You can also sort from any or all Database Fields from your Member Record including: First Name, Last Name, Email Address, Company Name, Memo/Note, City, State, Zip Code, Country, # of Employees (is less than, is exactly, is more than), Title (any of, none of), Point Of Contact (any of, none of), Member Type (any of, none of), Subscribed to Niche (any of, none of), and any of 10 custom Dynamic Fields.
  • You can determine who will receive your Email Radar based on "open" and "click activity" from the BizActions e-Newsletters. You can select to send to recipients of the newsletter that have opened it within a specific time period or have clicked on a specific category, a banner, or a link to read an article or announcement.

You are able to completely control a campaign.

  • Utilize one of our templates or customize your own layout.
  • Personalize content for each recipient.
  • Easily test your email messages.
  • Launch a campaign anytime you want.
List Management
One of the areas that prove most time consuming when running email campaigns is the list management of processing bounces, unsubscriptions and creation of custom groups and fields for particular campaigns. Our powerful list management tools allow you to easily create an e-mail blast to a simple list, alternatively you can create custom fields allowing list segmentation and creating multiple groups to personalize messages by individual email. The number of groups or subscribers is unlimited and can be created based on Member data or custom fields. In addition we provide comprehensive tools to easily import and export Member data for lists.

Reporting
One of the keys to producing any direct marketing campaign is measuring the success, and Email Radar shines in this area. Powerful and comprehensive real-time reports allow you to accurately and immediately measure the effectiveness of every e-mail or campaign that you send. Instantly you can review every user that has opened an e-mail, gauge what your subscribers are interested in, view as a group or individually which users have completed registration forms and browse bounce and unsubscribe data.


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